In late December we received the news that we were invite to collaborate on a Sophisticated Weddings issue release party at the Tribeca Rooftop. The timing couldn’t have been more perfect. We had our Weddings by MWD Lifestyles launch announcement scheduled to go out first thing in 2015. We signed on the dotted line just in time to reach for a few glasses of guilt-free champagne to bring in the new year before shaping the overall look of the event and taking next steps. We couldn’t resist wedding glamour as a theme.
After being in the upscale event production industry for 17 years it’s hard to forget the Tribeca Rooftop is a 15,000 square foot decadent space with incredible views of the Hudson River, Soho and Downtown Manhattan. Weddings by MWD Lifestyles embraces a subtle yet elegant approach when it comes to venues this size. It’s the view that makes the statement. The industrial feel of Tribeca Rooftop and skyline were incredibly fun to soften with hot pinks, creams and whites with upscale floral components but let’s start where it all begins, at the door.
We have come to learn that entrance decor is one of the most important ways to make a statement and set the tone for what guests can expect. It sets the mood for the overall event. For the entryway we opted for carefully placed groupings of roses, sweet pea, hydrangea, quince branches, and lisianthus in shades of white, pink and soft pinks displayed in a sundry of vases and sparsely placed white pillar candles and floating votives on a bed of scattered Swarovski crystals for the main entrance decor.
On the main floor we designed and installed a floral boxwood topiary centerpiece to anchor the room made of roses, hydrangeas, dianthus, spray roses accented with floral jasmine surrounded by seating vignettes that allowed guests and wedding industry professionals that attended a place to stop and literally enjoy the flowers. Power Posse Productions pin-spotted select floral components with lighting, as a part of the overall effect. The subtle detail that got its share of buzz for the evening were the embossed paisley textured linens. In a venue this large texture contributes to the comfort level of guests a great deal. As it turns out the centerpiece and the linens were a big hit.
What could top being able to design an event at such an architecturally stunning venue for Sophisticated Weddings only to enjoy new friends and one’s we haven’t seen in awhile? Working closely with the Tribeca Rooftop team, Cody Raisig Photography and the participating brands who remain leaders in weddings and hospitality by being incredibly accommodating and hospitable. Well, that and enjoying 45 Riots play a little Sade and Hall & Oates.