Dashing into URBO on west 42nd street in the heart of NYC to film an interview, we couldn’t help but think, from the moment we confirm an event with a client, sign the dotted line and seal it with a handshake we officially launch production.  We are accustomed to immediately being submerged into a world of creative chaos, so our clients don’t have to be.  What struck us about the top floor of URBO, as our videographer checked lighting and set up our cozy on-camera interview, is that we were literally sitting in New York City’s best kept secret venue.  

Hidden treasure is somewhat of an understatement.  Two levels, three exposed kitchens with open kitchen counter seating, a real Rosenwatch wooden water tank and farm to table fare make URBO an irresistible, top choice for dining in midtown’s notorious Theater District.  Expansive windows on both floors allow city goers, or in our case, a camera crew, enough light to make dining an all season affair whether it’s a brutal winter or a sun lit spring.  Here’s the crown jewel: there’s a private, secret green room (but you have to know the magic word).  That’s style.  That’s New York.
We couldn’t help but notice a similarity between URBO, MWD Lifestyles and Weddings by MWD Lifestyles: we’re both versatile.  As event producers we shape corporate events, galas, anniversaries and upscale private celebrations.  URBO is designed to cater to diverse clientele who have embraced the Theater District as home to memorable events.  It’s incredibly accessible for tri-state travelers or out-of-towners.  Clearly, they had us at hello.

We will admit that one shot we filmed which was framed right near the bar, made us double check out watch and wonder if it was time for the famed URBO happy hour that has attracted top Broadway personalities to enjoy drink specials, a new tasty bar menu by chef Bill Pete and live music and entertainment.  Sadly, we were about 5 hours too early but, thankfully, we still had URBO Grind, to fuel up on coffee and snacks. When coffee wasn’t enough, we wrapped our shoot and recharged with lunch-a-la URBO.


Special thanks to Steve and his the team at URBO!